Mel needed graphic design help to develop a logo and overall branding for her start-up business as an Interior Designer. Knowing Mel and her style for many years was the perfect brief to create something unique and personal to her.
Our starting point was to source imagery, samples and materials demonstrating styles and colours that she felt conveyed her sense of style and brand. We soon realised two distinct directions, one of which we felt suited Mel perfectly - Deco / Chinoiserie.
A logo playing on Mel's initials alongside fish scale and peony imagery was developed in the deco and chinoiserie style. A hint of gold foil added glamour and elegance to Mel's business cards, letterhead and other stationery.